NBC News contributor Herb Weisbaum (a.k.a. the “ConsumerMan”) recently interviewed Watermark Founder Jon Picoult about the firm’s 2014 Customer Experience ROI Study.
The two discuss the results of the ROI Study, as well as the reasons why many executives are skeptical about the value of an improved customer experience.
Listen to the interview.
Download the complimentary report describing the study’s results.